Internet Marketing Articles, Whitepapers and Case Studies

As part of the development of our Internet marketing methodology and documentation of our processes, we frequently write articles and reports that are published in our newsletter as well as by other publishers. You can request access to the full content of these articles by subscribing to our Internet Marketing News & Tips

Align Marketing Messages to Improve Conversions
It is critically important that companies align their marketing messages, sales tools, and the spoken words they use with customers and prospects. Learn from your prospects how to make your site valuable to them, and how to differentiate yourself from all the other choices they have in the market.

Bridge the Sales and Marketing Gap
In an ideal commerce world, Marketing provides handcrafted messages that clearly define the product or service to be sold, which quickly resonates with a potential buyer and is converted into a lead that is handed over to Sales to close the business. In this article we explore why in "real life" this scenario rarely works.

Content that Converts is King
Getting visitors to your site is only half the challenge. The other half is figuring out how to convert them to sales or qualified leads.

Establishing a Dialog and Trust Relationship with Prospects
First and foremost, people buy from people they like and trust. They like people who give them the information they need, aren't "pushy," and are easy to do business with. This article gives advice on how to gain the trust of visitors and begin a dialog with them.

How do you Define Internet Marketing?
Many people seem to be searching for the definition of Internet Marketing. So, we did a survey of some of our clients and prospects. In this article we disclose what they said and also offer our own definition as a result of our findings.

How to Predict Top Ranking in Search Engines
Think about how frustrated you would be if you launched a Search Engine Optimization project and chose key words that had no chance of achieving high ranking within your resource and budget constraints. We look at the factors involved in achieving top ranking and what to look at to predict success.

Internet Marketing as a Business Intelligence Tool
In the "Good Old Days," marketing departments had the luxury of detailed research, testing, surveying and analysis prior to developing and launching products and services. Those days are long gone. Learn how to use the Internet as a fast and free research tool.

Permission Marketing
Telemarketing, direct mail and spam email have always had the reputation of being intrusive marketing or selling something unwanted. We look at how to use your web site and relevant content to get visitors to ask you to market to them.

Search Engine Optimization Versus Pay-Per-Click
Does it make sense to spend money on Paid Placement, often referred to as Pay-Per-Click (PPC) advertising, when you can get free traffic to your site from the search engines? Learn how to make the best use of PPC and organic search optimization to get more business.

Start at the End to Get the Best Results
When you are working to improve a sales conversion or lead-generation process, looking to the end of the process at the desired results first can help you improve the process and avoid costly mistakes. Good leads and increased sales result when you have a clear goal in mind.

The 4Cs: The New Four Ps of Internet Marketing
When given the task of introducing a product to market there are simple objectives to focus on called the "Four Ps of Marketing", which help define your Marketing strategy: Product, Place, Promotion and Price. We take a look at some new factors to consider – the 4Cs of Internet Marketing.

Track and Measure Marketing ROI
The ability to track, measure, improve and prove the value of marketing is probably one of the biggest benefits of Internet Marketing. We explore ways that Internet Marketing offers a new potential and means to track a campaign from interest to final sale and deliver the benefits of Marketing ROI.

What's Rank Got to do with Brand?
Getting rank in the coveted search engine top spots is what SEO is all about. But just how much should you be concerned about ranking and integrating this effort with your branding message?

Who's Minding the Store?
A recent study found that 41% of Fortune 100 businesses never respond to a web inquiry. We explore what a business can do to reduce the no-response rate of their web inquiries.

Case Study: Turning the Company Website into a Prospect Generator
Here's a story about a services company that found an easier and more cost effective way to generate new business.